Kill Your Friends is created by award winning product designer Leigh Ryan ( Dyson / Quad Lock ) and illustrated by Adrian Dutt ( Howling Owl / Spectres ).
Inspired by a love for classic family games such as Uno, Leigh set out to create an adult themed card game that could be won through gameplay, not a subjective decision. Playing on the natural competitiveness and aggressive nature of people when playing card and board games, the idea for Kill Your Friends was born with the concept of a game that you could win by knocking other players out of the game.
The idea sat in Leigh’s mind there for a while… it wasn’t until close friend and amazing illustrator Adrian Dutt did a series of horror themed illustrations on Instagram leading up to Halloween called “Inktober” that really inspired the game.
Leigh sent through death ideas and rough sketches to Adrian for him to breathe life ( but mostly death ) into the cards… and everything evolved from there. Almost 3 years of ideas, sketches and revisions going back and forth resulted in a game that provides a crude, shocking and provoking social commentary. The topics cover such areas as depression, police brutality, addiction, bullying, health trends, and technology obsession.
Some cards are funny, some are very confronting and disturbing. Some are just plain stupid and some have a strong social message behind them and, if you look closely into what is happening in each card, there is a loose narrative that pulls all the character stories together. The irony of Kill Your Friends is that the content themes center around violence and aggression but the fundamental core of the game is really about bringing people together and having fun. Fuck sitting in front of a TV like a zombie… play a game with your friends.